While our lives get easier with the development of technology, this transformation changes the habits of users day by day. Polish audiobook platform Audioteka, which was founded in 2009 in order to put the excuse of having no time to read aside, has entered the Turkish market.
Audioteka Founder and CEO Marcin Beme said that Turkey is a perfect market that adapts to new technologies quickly. “People in metropolises like Ankara, İzmir and Istanbul cannot spare enough time to read as much of their time is lost in using crowded public transportation. This lost time can be used with audio books. We think the time spent on public transportation creates great potential for audio books. The only need of those who wish to listen to audiobooks through Audioteka is a phone and headphones, which we all have today,” Beme added.
Noting that the global audiobook market grows more than 40 percent a year, he said that this growth will not kill the physical book market. The founder said, “People who like to read will always read books. People listen to audio books while traveling in public transport or their cars, while playing sports or cleaning. In other words, they listen to them when their hands or eyes are busy with other things. Audiobooks prevent people from staying away from books and makes them enjoy reading and listening. Therefore, we see that audiobooks increase physical book sales in the market, as well.”
BY DAILY SABAH NEWS
